ADAM BATSTONE

MEDIA & COMMUNICATIONS

Adam Batstone is an experienced journalist and communications consultant who can help you tell your story clearly and concisely.

COMMUNICATION

STRATEGY

Identify the objectives, insights, strategy and tactics to help you connect with your target audience

Media

training

Face the media with confidence and understanding of how to make the most of the opportunity

podcast production

Podcasts are an effective and affordable way of making your voice heard

Copy

writing

Clear and accurate copy is a vital part of any professional communication strategy  

event

hosting

Adam is an experienced event host and presenter who regularly chairs panels and podcasts

bbc

sell-in

A short training session to improve understanding of the BBC's commissioning and production process 

SERVICES

Experience

Making Podcasts 

While at MHP Adam created the On Message podcast series which he hosted, wrote and produced in collaboration with former BBC radio producer Nick Carter. At the BBC Adam had worked on some of the first podcasts produced for the BBC News website including Have Your Say and Click Online. 

Several clients sought his advice and help to start the process of making a podcast. 

Adam and Nick are working with the British Beer & Pub Association to create their monthly Beer & Pubcast which is a B2B podcast aimed at brewers, pub-companies and the licensed trade. 

Adam and Nick ensure you have thought about everything from themes and branding to guests and distribution channels. In addition to being a fantastic means of talking about your organisation or business, podcasts are also tremendous fun to make. They give anyone who may have to present to an external audience or conduct broadcast interviews a valuable and safe opportunity to improve their skills as an effective speaker.

Media training

A lot of people offer media training - many of whom are former journalists. Adam has a distinctive approach which comes from his experience as a journalist working in print, digital, radio and TV news - but also shaped by his work as a communications and public relations consultant. Media training should be informed by knowledge of what journalists want - but also by what the interviewee can and should expect to get out of the opportunity. While it may be called media training, these sessions are also equally helpful for anyone who faces the prospect of addressing or answering questions from any external audience.

While at MHP Communications, Adam ran the agency's media training service helping multiple clients from the offhsore law firm Harneys dealing with the threat of adverse publicity to helping academics at Royal Holloway College to present their research in a way that would make it most appealing to a broader audience. 

event hosting

During his 20 year career at the BBC, Adam developed a detailed understanding of broadcast production and effective presentation. He is a confident and engaging speaker who will ensure an event runs smoothly and that audiences and participants enjoy the experience. At MHP Adam regularly hosted panel events and round table discussions on a wide variety of topics.

Adam is the main organiser of MHP's annual 30 To Watch: Young Journalist Awards. This has ensured he is closely connected to the new generation of Britain's best media talent, but is also well versed in the process of organising a major national competition and awards event. 

Adam has hosted several media panels and Q&A sessions, not least on behalf of Vodafone who asked Adam to compere a panel discussion around the growth of on demand media which featured guest speakers from YouTube, Netflix, Twitter and Vevo.

Contact

Email: adam@adambatstone.co.uk

Tel: 07740 631790

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MEDIA

TRAINING

Few people will ever face the ordeal of a hostile media interview. Unlike most media training, my intention is to help organisations and individuals to make the most of media - or any external facing - engagement. My background as a journalist and a communications adviser means I can see the process from both perspectives. I know what the journalist is likely to want and I know how the interviewee can make the most of the opportunity.

This session will help you to prepare so you feel confident in what can be a stressful situation. It will make you a better public speaker and help you tell your story in a more memorable way.

 

copy

writing

Creating a good impression of your business, organisation or yourself relies as much on your written work as other aspects of presentation.

I have a pedantic approach to accuracy in written English and the ability to take complex text and turn it into readable and interesting copy. I can help you with any aspect of your written communications from press releases, blogs and letters to internal communications and speech writing. I enjoy using language and will support you to stop writing being a chore and make it a simple exercise which will enhance your business credibility.

event

hosting

Adam is a confident, entertaining and experienced event host. He knows how to ensure the audience is kept fully engaged and all panelists are encouraged to contribute. While at MHP Communications Adam regularly hosted events both on behalf of clients and for MHP.

In addition to chairing panels and awards events, Adam is an experienced podcast presenter who brings humour and a wide range of experience to any event. 

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BBC Sell-in

Knowing how to approach the BBC to get coverage can feel like a pretty daunting task. Because of its scale and complexity, a call to the switchboard is not going to get you very far.

In this short session, primarily aimed at in-house or agency communications teams, Adam will explain how to maximise the chances of making your voice heard. The BBC is one of the world's most well known and respected media brands and knowing how, when and to whom you should pitch an idea or a guest is an important part of any PR professional's job. 

The session explains the BBC News production process, the relationship between Newsgathering and programme teams, the difference between news and other programmes and the importance of engaging with the BBC's digital and regional teams.

 
 
 
 
 

communication strategy

Effective communication relies on taking a systematic approach which identifies objectives, audiences and strategy before implementing specific tactics. Adam combines his understanding of the media with his experience of working with a wide variety of commercial clients to help create a method that underpins communications strategy. This approach is suited to both internal and external communication challenges. Adam is an associate at Park Street Partners which provides expert counsel on all communications issues.

 
 
 

podcast 

production

Podcasts are not new, Adam helped to produce some of the BBC's first podcasts more than 15 years ago, but they have become much more popular, principally because phones lend themselves brilliantly to listening to audio on demand. One in six people in the UK regularly listen to podcasts. They are an affordable and flexible alternative to corporate videos and glossy brochures. Adam works with former BBC radio producer Nick Carter to help get clients started making great podcasts.